Applying machine learning to advertising workloads is mission-critical for advertising technology companies looking to differentiate themselves today. Many companies need help understanding what’s possible and how to get started with adopting machine learning for real-time advertising. In this workshop, you'll learn how to get started transforming your machine learning strategy through an in-person, hands-on workshop with real AWS experts. We'll introduce you to a machine learning framework that applies to many real-time advertising use-cases and specifically dive into traffic filtering as an example use-case. We'll also cover the state of machine learning, architectural best-practices, and help you build and incorporate various AWS services using lab modules.Â
Machine learning intelligence enables you to reduce the heavy lifting and invent faster in areas such as traffic filtering, price optimization, and real-time bidding. Enabling you to spend less time on data engineering, and more time on data science with the broadest and deepest cloud capabilities for analytics and machine learning.
Who should attend?
Whether you're brand new to building intelligent real-time bidding workloads on AWS, or are more experienced, this workshop is best suited for engineering, data science, and technical audiences who help make decisions on programmatic advertising technology. This will be a hands-on keyboard event where you will be reading and running code. Come solo or bring your team to build collaboratively! Business focused team members are also welcome to come alongside technical counterparts.
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Why should I attend?
By the end of this workshop, you will have hands-on experience with a machine learning framework for OpenRTBÂ and be able to evaluate how it can help accelerate your business.
What should I bring?
Bring your own laptop. We will use a workshop platform for technical modules throughout the day.
How much does it cost to attend?
There is no cost to attend this event.
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